Midax Open Wallet fills a void in the marketplace for a mobile application that puts the needs of the Merchant and Loyal Customer first instead of focusing on payment. Midax created the Midax Open Wallet in 2013 as a natural extension of our 2012 initiative that added mobility to the Midax loyalty, eCoupon, and payment solution. The net result of our efforts is a solution that enables meaningful and long term relationships to be developed between the two most important people in a commercial retail transaction – the Merchant and Consumer.